Rugged.
Tough: Rugged, Strong, No-nonsense
Age: Late 20's to mid 40's
People into: contact and team sport, body building, fast cars, films.
Inspired by: Innocent, Wrangler, Jeep, Levi's.
Are they young or old? Late 20's to mid 40's.
What do they look like? Well groomed, physically fit, strong. Most likely male.
What do they do for a living? As they are very physically fit and in shape I'd say that they are likely to be a model or something within the sports world... a coach or personal trainer perhaps.
Are they a family person, in a relationship or single? I'd say that the late 20's bracket are more likely to be single or in a relationship, and the older end of the bracket (late 30's to mid 40's) are more likely to be family orientated.
Where do they live and what kind of home to they live in? Originally I thought they would luve in a city, but the more I thought about it I started to think that it was more likely to be in the countryside with running trails, sports teams etc... yet close enough to a gym that they can go regularly.
Where do they go on holiday and what type of holiday do they prefer? Possibly an adventure holiday.
What music do they listen to? As they are described as tough and rugged I originally thought of the more alternative music... however they would like to listen to something with a beat when they work out.
What are their TV/ cinema viewing tastes? TV wise... Top gear, sports programmes, F1 etc... Cinema wise... Fast and furious, die hard etc... Something with lots of cars and guns.
Do they have an active social life or are they subdued? As they are into team sports I'm going to say that they'd have an active social life.
If your consumer were a celebrity who would they be? Channing Tatum, David Beckham, Vin diesel.
What magazines do they read? Mens health, car magazines, sports magazines.
What clothes do they wear? They would wear top brands such as levis, calvin klein etc... and would have top sports wear as they spend so much time being active.
Which festivals and events do they attend? Sports events and games.
What are their favourite examples of packaging design? Something modern and sleek.
